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How to Resell Tickets on Ticketmaster: A Practical Guide

How to list Ticketmaster tickets for resale, why the option is sometimes missing, how to price them, and what to check before you sell.

Eventory Team · November 4, 2026 · 3 min read

How to resell tickets on Ticketmaster

Can't make the show, or bought tickets to resell? Ticketmaster lets you sell many tickets back through its own platform. Whether you can, and at what price, depends on the event. This guide walks through the steps and the checks worth doing first.

Can you resell Ticketmaster tickets?

Usually, but not always. The event organiser decides whether resale is allowed, where it is allowed, and whether there is a price cap. In some countries resale on Ticketmaster happens at face value; in others you set your own price. Some events allow only ticket transfer to a friend, and some named tickets cannot be resold at all.

If you don't see a "Sell" option on your order, resale is not enabled for that event (or not yet).

How to list tickets for resale on Ticketmaster

  1. Log in to Ticketmaster and open My Tickets.
  2. Pick the event and choose Sell. If the button is missing, resale is not available for this event.
  3. Select the tickets you want to sell. Keep ticket splits in mind: pairs sell more easily than an odd single.
  4. Set your price, within any limits the organiser applied. Ticketmaster shows what you will receive after its fees.
  5. Add or confirm your payout details and publish the listing.

When the tickets sell, Ticketmaster reissues them to the buyer and pays you according to the payout terms shown when you listed.

How to price your tickets

Pricing by gut feeling is how tickets end up unsold or sold too cheap. Look at what the event is actually doing before you set a price:

  • How many tickets have sold recently, and how fast. Sales velocity tells you if demand is rising or fading.
  • What tickets actually sell for, not what people ask. Compare the average sale price with the average listing price.
  • The cheapest seat on the market, the get-in price. If you are above it in a worse section, you will wait.
  • How much stock is left on the primary site. A restock of face-value tickets can pull resale prices down overnight.

Every Eventory event page shows tickets sold, sale prices, listings and available tickets for free, and the Chrome extension shows live stock and the get-in price right on the Ticketmaster page. Market Intelligence adds the full sales history and Trackers that email you when an event crosses the number you care about.

Selling on other marketplaces

If resale on Ticketmaster is limited, many sellers list on marketplaces such as StubHub or viagogo, where the rules are set per event and per country. Check the event's terms first: some organisers cancel tickets resold outside the official platform. Our guide on how to resell tickets on StubHub covers the steps there.

Ticketmaster resale rules worth knowing

  • Price limits. Some organisers set a maximum (often the face value) and sometimes a minimum. Ticketmaster enforces them when you list.
  • Timing. Resale can open later than the event goes on sale, or close before the show. If the option is missing, check again closer to the date.
  • Splits. You may not be able to sell a single ticket from a pair if it would leave one seat alone. Plan your ticket splits when you buy.
  • Transfers vs resale. A transfer sends the ticket to someone you know, with no payment through Ticketmaster. Resale lists it publicly and pays you when it sells.

How long does it take to sell?

It depends on demand. For a sold-out show with strong resale sales velocity, well-priced tickets often sell quickly. For an event with plenty of primary tickets still on sale, buyers have no reason to pay you more than the box office, and your tickets may sit until the final days.

Before you set expectations, look at two numbers for the event: tickets sold in the last 24 hours and available tickets on the primary site. Many recent sales and little primary stock mean you are in a seller's market.

Mistakes sellers make

  • Pricing from asking prices. Listings tell you what sellers want, not what buyers pay. Use the average sale price.
  • Ignoring primary stock. If the box office still has tickets, your resale price competes with face value.
  • Waiting too long. For events that are not sold out, prices often soften in the last days.
  • Forgetting fees. Price from the payout Ticketmaster shows you, after fees.

A seller's checklist

  1. Check that resale is enabled for the event and note any price cap.
  2. Look at recent sales, the get-in price and primary stock.
  3. List at a price that will sell within your timeline, from the payout you need.
  4. Review the price every few days, and after any restock or new date.

Written by Eventory Team. The Eventory team builds ticket monitors and market data for resellers and brokers, tracking restocks, sales and prices across 50+ ticketing sites.

FAQ

Why can't I resell my Ticketmaster tickets?

The event organiser has not enabled resale for that event, or not yet. Some events only allow transfers to friends, and some named tickets cannot be resold.

Can I resell Ticketmaster tickets for more than I paid?

It depends on the event and the country. Some organisers cap resale at face value; others let you set your own price. Ticketmaster shows the allowed range when you list.

How should I price resale tickets?

Price from real sales, not asking prices: check recent tickets sold, the average sale price and the cheapest listing. Eventory event pages show these numbers for free.

Keep reading

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Tickets sold, sale prices and listings for every event, with the full history in Market Intelligence.

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