Ticket KPIs · Ticket resale glossary
Get-In Price
Also known as: Lowest price, Cheapest ticket, Floor price
The get-in price is the lowest price at which you can currently buy a ticket for an event — the cheapest available listing, the price of 'getting in the door'.
It's the single most watched number in resale. A rising get-in price means cheap tickets are being bought up faster than new ones are listed: demand is outrunning supply. A falling one means sellers are undercutting each other to move inventory.
Resellers use it to price their own listings, to decide when to sell, and to compare events. It's best read together with the number of listings and sales velocity: a high get-in price with very few listings tells a different story than the same price with thousands.
How the get-in price is calculated
The get-in price is a minimum, not an average. Take every ticket currently listed for the event, convert each listing to a price per ticket and pick the lowest: get-in price = min(price per ticket) across all available listings, on one marketplace or across several.
The detail that matters is which price you compare. Some marketplaces show prices with fees, others before fees, and some let buyers switch between the two. A get-in price is only comparable over time or across sites when it's measured the same way every time — ideally the all-in price a buyer would actually pay for one ticket.
Worked example: how one purchase moves the get-in price
A theatre show has five resale listings: 2 tickets at €95, 4 at €110, 2 at €112, 6 at €140 and 2 at €260. The get-in price is €95. A buyer takes the pair at €95 and the get-in price jumps to €110 — up 16% — although nobody changed a price and only two tickets sold.
An hour later a seller lists 2 tickets at €99 to undercut the market, and the get-in price drops back to €99. In one afternoon it moved +16% and then −10% on a market of 18 tickets. That's why a get-in price on a thin market has to be read alongside the number of listings behind it.
How to read get-in price movements
A single reading says little. The direction of the get-in price, and what moved it, is the signal:
- Rising get-in on falling availability: buyers are absorbing the cheapest tickets faster than sellers replace them — the clearest sign of tightening supply.
- Rising get-in on steady availability: sellers are repricing upwards, often after a sell-out on the primary site or a big announcement.
- Falling get-in on rising availability: new supply is arriving, from a restock, an extra date or speculative buyers who now need to exit.
- Get-in below face value: the resale market can't absorb the tickets at cost, and holders are taking losses to get out.
- Flat get-in with strong sales velocity: sellers keep refilling the bottom of the market at the same price — a liquid, healthy event.
Common pitfalls when comparing get-in prices
The cheapest ticket is not always a ticket you would want, or could buy. Before trusting a get-in price, check for these:
- Fees: a get-in price before fees on one site and after fees on another can differ by a wide margin for the same seat.
- Split restrictions: the cheapest listing may only sell as a pair or a block of four, so a buyer who wants one ticket can't get in at that price (see ticket splits).
- Restricted tickets: obstructed-view, limited-view, child or accessible tickets often sit at the bottom of the market and drag the get-in price down.
- Speculative listings: tickets the seller doesn't hold yet can set a get-in price that isn't backed by real stock.
- Mixed pools: on Ticketmaster the cheapest ticket can be primary or resale; reading one number hides whether face-value stock is still on sale.
Get-in price vs average sale price
The get-in price is what the cheapest available ticket costs now; the average sale price is what tickets actually sold for over a period. A get-in price above the recent average means the market has moved up since those sales — or that cheap stock has gone and the remaining listings may struggle to clear. A get-in far below the average says supply at the bottom is plentiful.
For pricing a listing, both matter: the get-in tells you what you are competing with today, the average tells you what buyers have been willing to pay.
Tracking get-in price with Eventory
Eventory shows the get-in price on each event page for the resale market (StubHub and viagogo), for Ticketmaster and for Vivid Seats, with a chart of the get-in price over time. MarketTIQ puts it next to capacity, availability and sales for many events at once, and the Chrome extension shows the live Ticketmaster get-in price on the event page itself.
Track it with Eventory
Eventory tracks resale prices and listings for each event over time, so you can follow the get-in price and see where the market is heading.
Frequently asked questions
What is a good get-in price?
There is no universal number. For a reseller, a good get-in price is one comfortably above your all-in cost, including marketplace fees, with steady sales behind it. A get-in above both face value and the recent average sale price, on a falling number of listings, is the strongest position to sell from.
Does the get-in price include fees?
It depends on the marketplace and its settings. Some show all-in prices, others show the base price and add fees at checkout. Check which one you are looking at, and compare like with like when you track the get-in price over time or across sites.
Why does the get-in price jump around so much?
Because a single listing sets it. When the cheapest tickets sell or are withdrawn, the next-cheapest becomes the get-in price, which can be much higher on a thin market. Events with many listings have smoother get-in prices than those with only a handful.
Is the get-in price the same as the floor price?
Yes, both terms mean the cheapest ticket currently available. Don't confuse it with floor tickets, the standing or seated places on the arena floor, which are usually among the most expensive tickets for an event.
Should I list my tickets at the get-in price?
Only if you need to sell quickly. Listing at or just below the get-in price puts you first in line, but on an event with rising demand you may leave money on the table. Check sales velocity and the number of listings before deciding to undercut.