Ticket KPIs · Ticket resale glossary
Tickets Sold Last 24h
Also known as: Sold 24h, 24h sales, Daily tickets sold
Tickets sold last 24h is the number of tickets sold for an event in the past 24 hours, usually shown with its percentage change compared with the previous 24 hours.
It's the most direct measure of sales velocity. A rising 24h number means demand is accelerating — often after an announcement, a sell-out elsewhere on the tour or as the date approaches.
Summed over longer windows (3, 7 or 30 days) it smooths out one-off spikes and shows the trend. Rankings of top-selling events are usually built on this number.
How tickets sold in the last 24 hours is calculated
It is a rolling count: tickets sold 24h = the sum of tickets in every sale completed in the 24 hours before now. Rolling means the window moves with the clock, so a reading at 9am covers 9am yesterday to 9am today, not a calendar day.
The change figure next to it compares two consecutive windows: change % = (last 24h − previous 24h) ÷ previous 24h × 100. Summing the same count over 3, 7 or 30 days gives longer windows that smooth out spikes.
Worked example: reading the 24-hour change
A festival sold 180 resale tickets in the last 24 hours and 120 in the 24 hours before. The change is (180 − 120) ÷ 120 = +50%. Over the last 7 days it sold 700, about 100 a day, so today's 180 is nearly double the weekly pace.
Compare a small club show that went from 2 tickets to 6: +200%. The percentage is four times larger, but the club sold four extra tickets. Percentage changes on small bases are mostly noise, so look at the absolute numbers first.
What moves the 24-hour number
Daily sales move for identifiable reasons, and knowing which one is at work tells you whether the change will last:
- Announcements and line-up news, which typically lift sales for one or two days.
- A sell-out on the primary site, which sends buyers to resale.
- Weekends and paydays, which create a weekly rhythm in many markets.
- The final week, when late buyers arrive and sales rise on most events.
- Price moves: a sharp drop in the get-in price can unlock a burst of sales.
Using 24h sales to rank and compare events
Because it is recent and easy to compare, the 24-hour count is the usual basis for top-selling event rankings. To compare events of different sizes, divide it by capacity or by available tickets — 300 tickets a day is a stampede in a theatre and a quiet day for a stadium.
Then check the trend. An event in the top ten for one day after an announcement is different from one that has been there for a week. The 3, 7 and 30-day totals separate a spike from a sustained pace.
Pitfalls with the 24-hour count
A few things distort the number:
- Rolling vs calendar day: two tools can show different figures for the same day if one uses a rolling window and the other midnight to midnight.
- Primary estimates: when sales are estimated from stock, a restock inside the window lowers the number, sometimes below zero.
- Bulk buys: one buyer taking 30 tickets looks like a demand surge; check the individual sales before reacting.
Track it with Eventory
Eventory shows tickets sold in the last 24 hours on every event page and in MarketTIQ (with 3, 7 and 30-day totals), and ranks the top-selling events of the day on Explore.
Frequently asked questions
What does sold 24h mean?
Sold 24h is the number of tickets sold for an event in the past 24 hours, counted on a rolling basis. It's the standard short-term measure of how fast an event is selling, usually shown with the change against the previous 24 hours.
Is a high 24-hour sales number always good?
Not on its own. High sales at rising prices mean strong demand; high sales at falling prices can mean sellers are dumping tickets. Check the 24-hour number against the get-in price and the average sale price before acting on it.
How do I compare 24h sales across events?
Normalise by size. Divide tickets sold in 24 hours by capacity or by tickets available to get a share that is comparable between a club and a stadium, and compare it with each event's 7-day average to separate spikes from trends.
Where can I see tickets sold in the last 24 hours?
Eventory shows tickets sold in the last 24 hours on every event page, for resale and for Ticketmaster, and MarketTIQ adds 3, 7 and 30-day totals for every event in one sortable table.