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How to Resell Tickets on StubHub: Listing, Pricing and Fees

A seller's guide to StubHub: how to list tickets, how StubHub fees show up in your payout, how to price against the market, and how to sell faster.

Eventory Team · November 4, 2026 · 3 min read

How to resell tickets on StubHub

StubHub is one of the largest ticket resale marketplaces, and listing a ticket there takes a few minutes. Selling it at a good price takes a bit more thought. Here is the process, how fees show up, and how to price so your tickets actually sell.

How to list tickets on StubHub

  1. Sign in and choose Sell, then search for your event.
  2. Pick the event date and enter your seat details: section, row and how many tickets.
  3. Choose how buyers receive the tickets (mobile transfer, e-ticket, or another method the event allows) and when you can deliver them.
  4. Set your price. StubHub shows the price buyers will see and what you will receive.
  5. Add your payout method and publish the listing.

When someone buys, StubHub tells you how and by when to deliver the tickets. Deliver on time: late or failed delivery can cost you fees and the sale.

How StubHub fees work for sellers

StubHub charges marketplace fees on both sides of the sale. The seller fee depends on the event and the country, so the most reliable number is the one StubHub shows on the listing screen: the payout you will receive. Price from that number, not from the price the buyer sees.

How to price tickets on StubHub

A listing sells when it looks like a good deal next to the alternatives. Before you set a price, check:

  • The [get-in price](/glossary/get-in-price): the cheapest ticket for the event. Buyers compare everything against it.
  • What tickets actually sell for: the average sale price, and how it moved over the past days.
  • How many [listings](/glossary/listings-available) compete with yours, especially in your section.
  • How fast the event is selling: tickets sold in the last 24 hours shows whether buyers are active right now.

You can see StubHub sales, prices and listings on every Eventory event page, and the Eventory Chrome extension shows the sales history and live stock directly on the StubHub event page while you list.

How to sell StubHub tickets faster

  • Sell pairs instead of singles where you can; ticket splits matter to buyers.
  • Reprice when the market moves. A ticket priced right two weeks out can be overpriced the week of the show if a restock lands on the primary site.
  • Watch the primary site: if new face-value tickets appear, resale prices usually soften.
  • Don't hold too long. Prices often fall in the final days for shows that are not in high demand.

Can you sell Ticketmaster tickets on StubHub?

Often yes, as long as the tickets can be transferred and the event's terms allow resale outside Ticketmaster. Some organisers restrict it, so check the ticket terms first. See also how to resell tickets on Ticketmaster.

Delivery: the part sellers get wrong

Most problems on StubHub come from delivery, not from the sale itself. Before you list, make sure you can deliver the way you promised:

  • Mobile transfer: you send the tickets from the original ticketing app (for example Ticketmaster or AXS) to the buyer, using the details StubHub gives you. Check that the event allows transfers.
  • E-tickets: you upload the PDF or barcode. Some events don't issue them, and some named tickets can't be resold at all.
  • Delivery date: if the tickets only become available close to the event (for example with delayed delivery), say so when you list.

Pricing examples: reading the market

Say you hold two seats in the lower tier of an arena show:

  • If the get-in price is in the upper tier and well below your price, buyers compare section quality, not just price. Lower-tier seats can sell above the get-in price.
  • If dozens of listings in your section are priced below yours and recent sales are below them too, you are overpriced.
  • If tickets sold in the last 24 hours are rising and listings are falling, you can price a little higher and wait.

Mistakes StubHub sellers make

  • Listing the buyer price instead of the payout you need.
  • Selling singles from a pair and being left with a hard-to-sell single seat.
  • Not repricing when the market moves, especially after a primary restock.
  • Late delivery, which can cost fees and the sale.

A seller's checklist for StubHub

  1. Confirm the event allows resale outside the original ticketing site, and that your tickets can be transferred.
  2. Check the get-in price, recent sales and competing listings in your section.
  3. Set the price from the payout you need.
  4. Deliver on time, the way you promised.
  5. Reprice if the market moves.

Written by Eventory Team. The Eventory team builds ticket monitors and market data for resellers and brokers, tracking restocks, sales and prices across 50+ ticketing sites.

FAQ

How much does StubHub charge sellers?

StubHub's seller fee depends on the event and the country. The listing screen shows exactly what you will receive after fees, so set your price from that payout.

How do I know what price to list at on StubHub?

Compare the event's get-in price, the average sale price and how many listings compete in your section. Eventory event pages and the Chrome extension show these numbers.

Can I list Ticketmaster tickets on StubHub?

Often yes, if the tickets are transferable and the event's terms allow resale outside Ticketmaster. Check the ticket terms before listing.

Keep reading

The numbers on the ticketing page.

Live stock, get-in price and sales history on Ticketmaster, StubHub and more, with the Eventory extension.

Get the extension