Tools & automation · Ticket resale glossary
Cook Group
Also known as: Reselling group, Ticket group, Discord group
A cook group is a private, usually paid, Discord community where resellers share information: release and presale details, restock alerts from monitors, pricing advice and guides.
The name comes from sneaker reselling ('cooking' a release means buying successfully). Ticket cook groups focus on on-sales, presale codes, drops and resale pricing.
Most groups get their alerts from a ticket monitoring service, delivered into their channels through a Discord webhook.
What a ticket cook group offers
A good ticket cook group saves its members time on research and gets them alerts faster than they could set up alone. A typical membership includes:
- Restock and drop alerts from ticket monitors, split into channels by site, region or event.
- An on-sale calendar with presale dates, registration links and presale codes when they are shared.
- Buying guides for each major on-sale: which events to target, which sections and how many tickets.
- Pricing advice for resale, based on recent sales and the get-in price of comparable shows.
- A community of other resellers to ask questions and compare notes.
How a cook group is organised
Most groups run on Discord, with paid roles that unlock member-only channels. Staff post announcements and on-sale guides, monitors post alerts into dedicated channels through a Discord webhook, and a 'success' channel shows members' purchases as proof that the group works.
Larger groups add regional sections, separate channels for sport and music, and staff who answer pricing questions before and after an on-sale.
Cook group vs running your own monitors
Joining a cook group is the quickest way to start: the monitors, filters and guides are already set up. The downsides are that every member gets the same alert at the same moment, and you only see the events the group chooses to monitor.
Running your own monitors takes more setup but gives you control: your own events, sections, price limits and minimum restock sizes, and no competition from hundreds of members receiving the identical alert.
Worked example: one on-sale night in a cook group
Two days before a stadium tour goes on sale, the group posts a guide: four dates, the sections with the best expected resale margin and the presales to register for. During the general sale, members share queue positions and which dates still have tickets.
The day after, the restock channel posts alerts for cancelled orders returning to sale, and the staff post a pricing update based on the first resale sales. A member who missed out at the on-sale buys two tickets from a restock that afternoon.
How to judge a cook group before paying
Groups vary a lot in quality. Before subscribing, check:
- Monitor coverage: whether it covers the ticketing sites and regions you buy in.
- Alert speed and accuracy: whether alerts arrive while tickets are still available.
- Guide quality: specific, reasoned picks rather than vague hype.
- Rules: groups that promote bots or ways round purchase limits put members at legal and account risk.
Catch it with Eventory
Eventory powers alerts for cook groups and teams: route each monitor to the right Discord channel and brand the notifications with your own name and logo.
Frequently asked questions
Is a cook group worth it for ticket resellers?
It depends on volume. A group pays for itself if its alerts and pricing calls lead to even one or two profitable buys a month. If you only resell occasionally, a ticket monitor with your own Discord webhook gives you the alerts without the subscription to a group.
What does 'cook' mean in reselling?
To 'cook' a release means to buy successfully when it goes on sale. The term comes from sneaker reselling, where groups shared information to help members buy limited releases, and was later adopted by ticket resellers.
Are cook groups worth it?
They can be for new resellers who need guidance and alerts quickly. Their value depends on monitor speed, coverage of the sites you use and the quality of the guides. Experienced resellers often move to their own monitors to avoid sharing alerts with hundreds of members.
Are ticket cook groups legal?
Sharing information, guides and restock alerts is legal. What can break the law is how tickets are bought: using bots to get around purchase limits is illegal in the US and UK, and some countries limit resale prices.
How do cook groups get their alerts?
Most use a ticket monitoring service that posts alerts into their Discord channels through webhooks. Eventory powers alerts for groups and teams, with each monitor routed to its own channel and notifications branded with the group's name and logo.