Buying & on-sales · Ticket resale glossary
Extra Date
Also known as: Added show, Second date, New date added
An extra date is an additional show added to a tour or run, usually in the same venue, because demand for the original dates outstripped the tickets available.
Added dates are often announced while the first show is still on sale or right after it sells out. They increase supply, so resale prices for the original date can soften once a new date is confirmed.
An extra date has its own on-sale date and sometimes its own presale, and is one of the clearest signs of strong event demand.
Why promoters add extra dates
An extra date is a business decision: the promoter has evidence that demand will fill a second show and a venue slot to put it in. The evidence usually comes from the first on-sale, through registrations, queue sizes and how fast each presale sold out.
Some second dates are pencilled in with the venue before the first show goes on sale and are only confirmed once demand is proven. That's why an added date can be announced within hours of a sell-out.
How an extra date affects resale prices
An added show increases supply, so resale prices for the original date often soften once it is announced: buyers who were about to pay a premium can now try for face-value tickets instead. The effect is strongest when the extra date is close in time and in the same venue.
It isn't automatic. If the original date is a Saturday and the extra one is a Monday, or the first show is a tour opener or closer, the original can hold its premium. And if demand is far above both shows' capacity, prices for both dates can stay high.
Worked example
A 20,000-capacity show sells out in its presales, with a face value of around £80. On resale the get-in price reaches £190. Two days later a second date is announced at the same venue, and the get-in price for the first show falls to £140 within the week. After the second date's own presale and general sale sell out, its resale get-in settles at £120, slightly below the original date.
Signals that an extra date is coming
No signal is certain, but several together make an added date likely.
- Every presale stage sells out quickly and the general sale is short or cancelled.
- Queues or registrations are many times larger than the venue's capacity.
- Resale prices stay well above face value days after the on-sale.
- Strong event demand indicators for the artist in that city, such as a high fans-to-population ratio.
- The venue has free nights next to the original date.
How extra date on-sales work
An extra date gets its own on-sale date, and often its own presales. Fans who registered for the original show, or were waitlisted in a registration presale, are sometimes offered access to the new date first. The on-sale usually follows within days of the announcement, which leaves little time to plan.
Following the new date's primary sales and its resale prices next to the original's shows how the market splits demand between the two shows.
Track it with Eventory
Eventory adds new dates as they appear on the ticketing sites, so you can follow an extra date from its announcement.
Frequently asked questions
How do I know if an extra date will be added?
You can't know for sure, but fast presale sell-outs, very long queues, high resale prices after the on-sale and open nights at the venue are strong signs. Promoters usually announce added dates soon after the first sale.
Do extra dates lower resale prices?
Often, for the original date, because supply goes up and some buyers switch to face-value tickets for the new show. The effect is smaller when the original date is more attractive, such as a weekend or the opening night.
Are tickets for an extra date cheaper?
Face value is normally the same as for the original date. On resale, extra dates sometimes trade slightly lower, especially if they fall on a weekday, but this depends on demand for each show.
When do extra dates go on sale?
Usually within a few days of the announcement. The extra date gets its own on-sale schedule, often with a presale first and the general sale after, sometimes with priority for fans who missed the first show.
Should I sell tickets for the original date when an extra date is announced?
It depends on how much the price has already moved and how the two dates compare. Prices for the original date often dip right after the announcement and can recover if the extra date also sells out quickly, so check recent resale sales before deciding.