Artist metrics · Ticket resale glossary
Artist Scores
Also known as: Fanbase score, Trending score, Overall score
Artist scores are Eventory's ratings of an artist: a fanbase score for the size of their audience, a trending score for how fast it's growing, and an overall score that combines them.
They make artists comparable at a glance, across genres and platforms. A high trending score with a modest fanbase score is the profile of an artist about to outgrow their venues.
The scores also place an artist in a artist career stage and sit alongside total fans and spotify monthly listeners.
What the fanbase, trending and overall scores measure
Eventory's artist scores condense dozens of platform numbers into three ratings that are easier to compare:
- Fanbase score: how large the artist's audience is across streaming and social platforms, so a big following on any mix of platforms scores well.
- Trending score: how fast that audience is growing right now, so a smaller artist gaining quickly can score higher than a giant standing still.
- Overall score: a combined rating of the artist's standing that brings size and momentum together into one number.
Why scores make artists comparable
Raw numbers don't compare well. A hip-hop artist may have most of their audience on Spotify and TikTok, a rock band on YouTube and Instagram, a classical performer almost nowhere on social media. Looking at one platform favours some genres over others; scoring the whole audience puts them on a common scale.
For a reseller screening dozens of on-sales a week, that means one glance at the scores tells you which artists deserve a closer look at total fans, spotify monthly listeners and venue sizes, and which can be skipped.
Worked example: two score profiles
Artist A has a high fanbase score and a low trending score: a well-known act with a large, stable audience that is no longer growing. Their arena tour will sell plenty of tickets, but with lots of inventory the resale market is deep and the margin per ticket is usually modest.
Artist B has a middling fanbase score and a high trending score: their audience has grown fast since a breakout release, but the tour was booked in 2,500-capacity theatres. B is the artist with more fans chasing each ticket, where a sell-out in the presale and a higher get-in price are more likely, and where an extra date or venue upgrade often follows.
How to interpret score combinations
The interesting information is in how the scores relate to each other and to the venues booked:
- High fanbase, high trending: a major act still growing; expect strong demand even at large capacities.
- High fanbase, low trending: an established act; demand is reliable but rarely exceeds what the venues were sized for.
- Low fanbase, high trending: a breakout artist; small venues booked early can be badly undersized.
- Low fanbase, low trending: limited demand; tickets are likely to stay available on the primary site.
Using artist scores before an on-sale
Start with the trending score to spot artists whose momentum has outrun their booking, then use the fanbase score to check the audience is large enough to fill the tour. Check where the fans are with the fans-to-population ratio, and confirm against the venue capacities. Once tickets are on sale, primary sales velocity tells you whether the scores were right.
Scores change as audiences grow or shrink, and Market Intelligence trackers on Eventory can alert you when an artist's scores move.
Track it with Eventory
Artist pages on Eventory show fanbase, trending and overall scores, and Market Intelligence trackers can alert you when they change.
Frequently asked questions
How are Eventory's artist scores calculated?
They are Eventory's own ratings built from audience data across streaming and social platforms. The fanbase score reflects the size of the audience, the trending score how fast it is growing, and the overall score combines the two into one rating.
What does a high trending score mean?
That the artist's audience is growing quickly right now, usually after a new release or a viral moment. For ticket demand it is the score to watch: fast growth after a tour was booked often means the venues are too small.
Do high artist scores guarantee a sell-out?
No. Scores describe the audience, not the tour. A high-scoring artist playing too many dates or venues that are too large can still leave tickets unsold. Compare the scores with capacity, ticket prices and where the fans are located.
Artist scores vs Spotify popularity: what's the difference?
Spotify popularity is based on recent plays on Spotify only. Eventory's artist scores look at the audience across several platforms and separate size from momentum, so they work for artists whose fans are not mainly on Spotify.