Ticket KPIs · Ticket resale glossary
Listings Sold
Also known as: Sold listings, Transactions
Listings sold is the number of resale listings that have sold for an event — the number of transactions, as opposed to the number of tickets.
Dividing tickets sold by listings sold gives the average tickets per sale. Many small transactions suggest fans buying for themselves; fewer, larger ones point to groups or bulk buying.
Like tickets sold, it's tracked in total and over the last 24 hours.
How listings sold is calculated
Every completed resale transaction counts as one listing sold, whatever the number of tickets in it. Over a period: listings sold = number of transactions completed in the period. A buyer who takes four tickets from one listing adds one listing sold and four tickets sold.
Partial sales usually count too: if a seller lists six tickets and a buyer takes two, that's one transaction, and the other four stay on sale in the same listing. That's why listings sold is best read as the number of orders, not the number of listings that disappeared.
Worked example: transactions vs tickets
Two events each sold 600 resale tickets last month. Event A did it in 290 transactions, about 2.1 tickets per sale. Event B did it in 120 transactions, exactly 5 per sale — its average tickets per sale.
Event A is a typical fan market: couples and friends buying pairs. Event B's buyers come in groups — a festival, a family show or a corporate crowd. Sellers holding blocks of six or eight seats together will find buyers much faster at Event B, while at Event A they should allow ticket splits down to pairs.
Why count transactions as well as tickets
Ticket counts can be lumpy. A single large order of 20 tickets for a group looks like a spike in demand on a tickets chart, but it's one buyer. Listings sold smooths this out by measuring how many separate buyers are active. A rising number of transactions is a broader, more reliable sign of growing event demand than a rising ticket count alone.
Reading listings sold against listings available
Comparing transactions with active supply shows how fast the market clears. If 50 listings sold in the last 24 hours and 500 are on sale, about a tenth of the listings turn over each day; at that pace, current supply would last roughly ten days if nothing new were listed. The same idea measured in tickets is the sales-to-available ratio.
Pitfalls with transaction counts
Treat listings sold with the same care as any sales figure:
- Cancelled or failed orders can be recorded as sales first and reversed later, so very recent figures may shrink slightly.
- Not every source reports transactions; some only expose ticket counts, so listings sold isn't available for every marketplace.
- A broker buying a large block in one order counts as a single transaction, which can skew the average on small events.
Track it with Eventory
Eventory tracks listings sold and tickets sold per event, in total and over the last 24 hours.
Frequently asked questions
What is the difference between listings sold and tickets sold?
Listings sold counts transactions; tickets sold counts seats. One order of four tickets is one listing sold and four tickets sold. Dividing tickets sold by listings sold gives the average number of tickets per sale.
Why are listings sold lower than tickets sold?
Because most transactions contain more than one ticket. With pairs the most common resale order, tickets sold is typically around twice listings sold or more. If the two are equal, almost every buyer bought a single ticket.
Does a partial sale count as a listing sold?
In most resale data, yes: a buyer taking two tickets from a listing of six counts as one transaction, and the remaining four stay on sale. It's best to read listings sold as the number of orders placed.
How do I use listings sold to judge demand?
Watch the number of transactions over time rather than one total. A steady rise in daily transactions shows more buyers entering the market. Combine it with prices such as ATP to see whether those buyers are paying more or less.
Where can I see recent resale transactions?
Eventory event pages show the last 20 resale sales from StubHub and viagogo, together with total tickets sold, tickets sold in the last 24 hours and a daily sales chart.